BillSherpa · Emergency & Panic Guides · Updated 2026

My insurance denied my claim — step by step guide to fighting back

Getting an insurance denial feels like hitting a wall. But here's what the insurance company doesn't tell you: more than half of all denied claims that are appealed get reversed. The denial is not the end of the road.

First: understand why it was denied

Common denial reasons include: not medically necessary, out of network, prior authorization required, coding error, experimental treatment, or duplicate claim. The reason determines your appeal strategy.

Your federal right to appeal: The ACA requires all health insurers to have an internal appeal process. You have the right to appeal any denial. The insurer must respond within 30 days for non-urgent claims and 72 hours for urgent denials. 29 CFR § 2590.715-2719

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Step by step: how to appeal

  1. Read the denial letter carefully — note the specific reason code, claim number, date of service, and appeal deadline. The deadline is critical.
  2. Get your medical records for the denied service from your provider. You have the right to receive them within 30 days under HIPAA.
  3. Ask your doctor to write a letter of medical necessity explaining why the service was required for your specific condition.
  4. Submit your internal appeal — appeal letter, doctor's letter, medical records, and supporting clinical guidelines. Send certified mail. Keep copies.
  5. If internal appeal fails: request external review by an independent third party. Their decision is binding on the insurance company in most cases.
  6. File a complaint with your state insurance commissioner if the insurer is unresponsive or improperly denies your appeal.

Deadlines you cannot miss

Do not miss the internal appeal deadline. Missing it may permanently forfeit your right to appeal and to external review. Set a calendar reminder the moment you receive a denial letter.

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Upload your bill. BillSherpa scans it against 6 federal regulations and shows you every potential error and estimated savings — completely free.

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You only pay $47 if you want the full report and dispute letter · drops to $27 if savings are under $150

Frequently asked questions

Can I appeal if the deadline has passed?

Sometimes. If you missed the deadline due to a medical emergency or hospitalization, request an exception in writing. Some states also provide longer appeal windows.

What if my doctor's office made the coding error?

Ask them to submit a corrected claim. Providers can resubmit with corrected codes — often faster than a full appeal. Call the provider's billing department and explain the situation.

Do I need a lawyer to appeal?

Not for an internal appeal or standard external review. However, if the amount is significant and external review was also denied, consulting a health insurance attorney may be worth it — many work on contingency for large claims.